Social media is an essential tool for building a strong brand and expanding your reach. Whether you are a business owner, entrepreneur, or aspiring content creator, this course equips you with the knowledge and strategies to harness the full potential of social media.

Through concise, actionable lessons, you will learn how to craft engaging content, optimize audience engagement, and implement proven growth strategies. Designed for business professionals, influencers, and social media entrepreneurs, this course breaks down industry best practices into practical techniques that drive results.

By the end of this course, you will have the confidence and expertise to develop a strong social media presence, maximize your online impact, and effectively grow your brand.

This course is a continuous enrollment, asynchronous, online certificate hosted through Canvas. Please allow for 3-5 business days for your registration to be processed and an orientation email to be sent to your email address on file, inviting you to begin the course.

Cancellations and refunds are at the discretion of the department. To withdraw from this course you must send a request in writing to cpdtraining@jmu.edu or by mail before you receive the orientation email and class access. For more information, please visit Policies & Notices.

This course is currently in the final stages of development and we are hoping to have it fully launched and available to students by the end of September, 2025.